About Better Homes & Finances
for stronger relationships and top-of-mind-awareness. Professionals who provide content based on what their client cares
about and not about the professional's interests, products, or service have the advantage. This is called Content Marketing!"
What Do Homeowners Care About?
Recent research on homeowner interests has found that their two top priorities are to add value to their homes (their largest investment) and create a safe and secure financial future for their family. These topics and more is what Better Homes & Finances is about!
Advantages of Content Marketing
Top-of-mind-awareness leads to ongoing business and valuable referrals. Make sure you communicate with your clients on a regular basis and mostly in a “non-sales” related manner. Newsletters with valuable content clients care about is a great way to do this.
When you add value to your client’s lives, you strengthen relationships. Better Homes & Finances provides content that adds value to many areas of your client’s lives. Your client’s will appreciate the extra effort you are providing for their benefit.
Enhanced Brand Value
Professionals that provide added value that is more for the benefit to their clients than the bottom line greatly enhance their brand value and professional image.