About Better Homes & Finances
Professionals who provide content based on what their client cares about and not about the professional's interests, products, or service have the advantage.
This is called Content Marketing!"
What Do Homeowners Care About?
Recent research on homeowner interests has found that their top priorities are to add value and protect their homes (their largest investment) and create a safe and secure financial future for their family. These topics and more is what Better Homes & Finances is about.
Your clients will appreciate the extra steps you take for their benefit!
- Adding value to homes (National Association of Realtors)
- Financial Wellness (National Association of Realtors)
Advantages of Content Marketing
Top-Of-Mind-Awareness
Top-of-mind-awareness leads to ongoing business and valuable referrals. People want good content that adds value and helps them make good decisions, but they do not like being sold. Content marketing is more about celebrating the relationship than making the sale. Clients highly appreciate extra efforts that are for their benefit.
Stronger Relationships
When you add value to your client’s lives, you strengthen relationships. Better Homes & Finances provides content that adds value to many areas of your client’s lives. Your client’s will appreciate the extra effort you are providing for their benefit.
Enhanced Brand Value
Professionals that provide added value that is more for the benefit to their clients than the bottom line greatly enhance their brand value and professional image.
